FROSTIES ❄
A book for the ones who stay.
Made in Japan. Raised by the Philippines. Read slowly — it's short, but it matters. It ends with your Frost Pass.
Welcome to Frosties.
Ako si Fumiya. Ako si Yukan. We are fuyu.
Thank you for finding your way here. We're a two-person duo from Japan — but the place we chose to build fuyu from is the Philippines.
Fumiya used to work in a hotel in Japan. Yukan was a college student. Just two ordinary guys, yet the first people to believe in us were Filipinos. You found us when we were nobody and kept cheering for us. Even though we were foreigners, you treated us like family.
So we want to give back through music, and become a bridge between the Philippines and Japan. The Frosties are the ones carrying that bridge to the world.
Maraming salamat po.
— Fumiya & Yukan (fuyu)
So, who is fuyu?
fuyu is a duo — Fumiya and Yukan — based in the Philippines. Their songs are in Japanese, with English and Tagalog woven in.
Three meanings behind "fuyu"
- ❄ Fumiya + Yukan — the first letters of their names
- ❄ For You — for everyone listening
- ❄ 冬 (fuyu) — "winter" in Japanese. Two cool voices bringing snow to a country that never sees winter.
The day fuyu began: Yukan was still in high school when a mutual friend introduced him to Fumiya, already living in the Philippines. Years later Yukan started producing Fumiya's music. Then one day Fumiya said — "Yukan! Want to cover a Filipino song in Japanese?" That one line tied Yukan to the Philippines. And that's how fuyu began.
So, what are the Frosties?
Frosties is the name of fuyu's fandom. The ones who listen. The ones who care. The people who carry fuyu's music a little farther, every single day.
Inside Frosties, no one is above anyone else. Walang mas mataas. Everyone is equal — one team who loves fuyu. That's Bayanihan: we carry the snow together, and when a new Frostie arrives, we welcome them like family. Kapamilya.
❄ — the sign of Frosties
When you post about fuyu, use ❄. It's the shared sign that helps Frosties around the world find each other. Cebu, Manila, Riyadh, Tokyo — one flake, one family.
Where Frosties are headed
North star: make fuyu the No.1 Japanese artist in the Philippines. Next milestones: 10,000 monthly listeners on Spotify, 2,000 of them in the Philippines, and a Frosties family in every major city. We show the numbers on the HQ — our victory, tracked together.
The Frosties Code
Six small promises. Not rules — just how Frosties move in this space.
How Frosties move
You don't have to do all of this. Pick what fits you. Even one is enough to push fuyu forward.
Missions. One a week, posted Monday on the HQ and in the group. Do it, screenshot, send DONE. 3 in 30 days makes you Frost.
Stream with intention. Follow fuyu on Spotify, save the song, add it to a playlist you use. Release week is everything — the first 7 days decide if platforms push a song.
Listening Parties. Thursdays on Stationhead — free, we stream together, some nights fuyu drops in.
White Out. When fuyu posts, drop one ❄ in the comments. When the comments turn white, outsiders ask "who are these people?" — that's the point.
Create. Edits, dance, fan art, fan cams. Use fuyu's music, tag fuyu, use ❄. You are a co-creator.
Show up locally. Frosties by city — Manila, Cebu, Davao, Laguna, and OFW Frosties abroad. Meet, take photos, watch streams together.
Protect & give back. Report, don't retaliate. And stream "Dream Together" — every play sends a share to the kids of Tondo through DEAR ME.
So, who is First Snow?
First Snow is the very beginning of Frosties. Four from Cebu, two from Metro Manila — the leaders who hold the Frosties together, and today our first Frost Council. If you see them in the group, they're your Ate and Kuya.
Do you understand what ❄ means?
The shared sign that ties all Frosties together.
Will you join the White Out?
Fill fuyu's comment sections with ❄.
Will you carry fuyu to the world?
Your single post becomes the next bridge.
Tell us your name.
Nickname works too. It gets engraved on your Frost Pass with your Frostie number. And — saan ka? Your city goes on it as well.
You are now Frosties.
Screenshot this. Post it to your story with ❄ and tag @fuyu.japan_official. Sharing counts as your first mission — type DONE on Messenger after.
A privilege only for Frosties.
Any photo or video fuyu posts inside the Frosties group — you can repost it on your own account. Crop, add subtitles, add your words, color-grade — freely.
Two small asks: tag fuyu, and use fuyu's music. Social posts only — no commercial use.
Want to go deeper? Aurora.
Start a fan account dedicated to fuyu — something like @frosties_yourname. Aurora Frosties get photos, lyrics and release info before anyone else, and a monthly call with fuyu. Totally okay if you don't. If you do, type AURORA on Messenger.
From today, you carry the snow.
fuyu was born in Japan, raised by the Philippines. Frosties carry that story to the world. The snow gathers in two places:
Drop your city in the group when you arrive. Show us how far your snow can reach. — fuyu × Frosties · Ice Sauna Records